If you’ve ever dreamed of a seaside escape where luxury meets laid-back vibes, Forte dei Marmi might just be your next getaway. Nestled along Tuscany’s beautiful coastline, this charming town is the epitome of Italian elegance. From pristine beaches to high-end shopping and everything in between, here are some of the top things to do in Forte dei Marmi where you’ll find a little slice of la dolce vita.
Having visited Forte dei Marmi, I was immediately captivated by its unique blend of sophistication and relaxation. The beaches are pristine, with golden sands and crystal-clear waters that make for the perfect day under the Tuscan sun.
When you’re ready for a break from the beach, the town offers some of the best shopping in Italy, with luxury boutiques lining the streets. Don’t forget to visit the weekly market for a mix of local treasures, from handmade crafts to stylish fashion finds. Forte dei Marmi truly offers an unforgettable Italian escape!
Bask in the sun on stunning beaches
Let’s start with the beaches—because, honestly, it’s one of the main reasons people flock to Forte dei Marmi. Picture this: golden sands stretching as far as the eye can see, rows of chic beach clubs with plush loungers, and the gentle lapping of the Ligurian Sea. It’s a scene straight out of a postcard.
One of the most famous spots is Bagno Piero, a beach club that’s been a staple here since the 1920s. It’s the kind of place where you can lounge all day, sip on an Aperol Spritz, and people-watch to your heart’s content. The water is calm, perfect for a refreshing dip, and the views of the Apuan Alps in the distance add a dramatic touch to your beach day.
If you’re in the mood for something a bit quieter, head over to Le Dune, a more secluded stretch of sand surrounded by dunes and Mediterranean scrub. It’s a fantastic spot for a relaxing day with a good book and the sound of waves as your soundtrack.
Indulge in world-class shopping
When it comes to shopping, Forte dei Marmi is a paradise for fashion lovers. The town is a favorite among Italy’s elite, and the shopping scene reflects that. Think designer boutiques, artisanal shops, and an open-air market that’s a treasure trove of finds.
Via Roma is the main shopping street, and it’s lined with high-end stores like Gucci, Prada, and Versace. But it’s not just about the big names—there are also plenty of unique boutiques where you can find one-of-a-kind pieces. Fiacchini is a must-visit for anyone looking for luxury fashion, while Paladini offers exquisite beachwear that perfectly captures the chic vibe of Forte dei Marmi.
For a more local shopping experience, don’t miss the Mercato di Forte dei Marmi. Held every Wednesday and Sunday, this market is legendary. You’ll find everything from handmade leather goods to cashmere sweaters and stunning ceramics. It’s the perfect place to pick up a souvenir or two—or to just wander around and soak up the lively atmosphere.
Explore the town on two wheels
One of the best ways to see Forte dei Marmi is by bike. The town is flat, and there are bike lanes everywhere, making it super easy to get around. Plus, there’s something undeniably charming about cruising through the streets on a bicycle with the sea breeze in your hair.
You can rent a bike from one of the many shops in town and set off to explore. Start with a ride along the Passeggiata Lungomare, the promenade that runs parallel to the beach. It’s a lovely, scenic route with the sea on one side and palm trees on the other.
For a bit of culture, pedal over to Fortino di Forte dei Marmi, the town’s iconic fortress. It dates back to the 18th century and now houses an art gallery with rotating exhibitions. The surrounding square, Piazza Garibaldi, is also worth a visit, especially in the evening when it comes alive with street performers and outdoor cafes.
Savor the local cuisine
No trip to Forte dei Marmi would be complete without indulging in some seriously good food. Tuscany is known for its incredible cuisine, and this town is no exception. Whether you’re in the mood for a casual meal by the beach or a fine dining experience, there’s something for every palate.
For a taste of the sea, Bistrot is a fantastic choice. This elegant restaurant serves up fresh seafood with a modern twist—think squid ink risotto, grilled octopus, and perfectly cooked seabass. The setting is equally impressive, with a beautiful terrace overlooking the sea.
If you’re after something more casual, head to Osteria del Mare. It’s a local favorite, known for its laid-back vibe and delicious seafood pasta. Don’t miss their spaghetti alle vongole—it’s simple, flavorful, and absolutely satisfying.
Discover nearby attractions
While Forte dei Marmi has plenty to keep you busy, it’s also a great base for exploring the surrounding area. Just a short drive away is the charming town of Pietrasanta, known as the “City of Artists.” It’s home to countless art galleries, studios, and workshops, and the historic center is amazing to wander through. Be sure to check out the Duomo di San Martino and the lively Piazza Duomo.
For nature lovers, a trip to the Apuan Alps is a must. These rugged mountains offer stunning hiking trails with panoramic views of the coastline. You can also visit the famous Carrara marble quarries, where Michelangelo sourced the marble for his masterpieces.
And if you’re in the mood for a bit more beach hopping, head south to Viareggio. This lively town is known for its Art Nouveau architecture and vibrant boardwalk. It’s also the site of the famous Carnival of Viareggio, one of Italy’s most celebrated festivals.
Enjoy the nightlife
As the sun sets, Forte dei Marmi takes on a whole new vibe. The nightlife here is sophisticated and stylish, with plenty of options for an evening out. Start with a cocktail at Twiga Beach Club, a glamorous spot right on the beach. It’s the perfect place to watch the sunset with a drink in hand.
If you’re in the mood to dance, La Capannina di Franceschi is the place to be. This iconic club has been around since the 1920s and has hosted everyone from Frank Sinatra to Elton John. The music is a mix of live performances and DJ sets, and the atmosphere is always electric.
For something a bit more low-key, head to Alpemare, a beach club owned by the Bocelli family (yes, that Bocelli). It’s an intimate spot with live music, great cocktails, and a relaxed vibe.
Final Thoughts
Forte dei Marmi is more than just a beach destination—it’s a place where you can indulge in luxury, connect with nature, and soak up the unique charm of the Tuscan coast. Whether you’re here for the sun, the shopping, or simply to relax, there’s something for everyone in this elegant seaside town. Grab your sunglasses and get ready to experience the best of Forte dei Marmi—you might just fall in love with this little slice of Italian paradise.
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